Ficha técnica ‘Bear Claws’
Advertiser: The Academic
Title: “Bear Claws” Facebook Live Performance
Agency: BBDO New York
Chief creative officer, New York: Greg Hahn
Executive creative director: Tom Markham
Creative director: Bart Mol
Creative director: Pol Hoenderboom
Director of integrated production: David Rolfe
Senior producer: Mo Twine
Associate producer: Danielle Lukacs
Creative technologist: Filip Williander
Senior strategic planner: Azzahra Lopez
Influencer manager: Lucy Bennett
Intern: Tatiana Duarte
Production company: BBDO Studios
BBDO studios lead: Mike Gentile
Director: Lawrence Chen
Line producer: Jonathan Hsu
Editor: Alex Lubars
BTS: Jeff Reagan
Record label: Downtown Records
SVP Strategy: Amber Horsburgh
Director digital: Emily Williams
Content strategist: Noah Jackson
Music artist: The Academic
Band management: Carl Brogan
Lead vocals/ Guitar: Craig Fitzgerald
Lead guitar: Matt Murtagh
Bass: Stephen Murtagh
Drums: Dean Gavin