España brilla de nuevo en WINA Festival y se mantiene como potencia de referencia en publicidad indie

Anunciantes y agencias de España vuelven a destacar en una nueva edición del certamen internacional, que tiene por objetivo reconocer el trabajo del colectivo independiente de la publicidad versus el de los grandes holdings. Las agencias Manifiesto, RK People, Rosebud y Kitchen destacan entre los ganadores españoles

El WINA Festival (www.winafestival.com) ha celebrado su cuarta edición, desvelando los trabajos y actores más destacados dentro del colectivo independiente de la publicidad mundial. En un año marcado por la pandemia de Covid-19, la paralización del negocio en medio planeta y una crisis económica sin precedentes, la organización del certamen ha decidido no cancelar el evento y seguir adelante, tomando medidas excepcionales. Por ese motivo el festival, que tiene por objetivo poner en valor la capacidad y el talento de los actores independientes que operan dentro del mundo del marketing y la publicidad (agencias in house de anunciantes, agencias indies, productoras, medios, consultoras, estudios de diseño, etc. no vinculados o participados por los grandes holdings de la industria) se ha celebrado en formato digital, con un evento retransmitido a través de sus perfiles sociales.  

"Buscando demostrar que las industrias creativas independientes están vigentes y serán parte importante de la reactivación Post Covid19, WINA Festival decidió seguir adelante con la presente edición, celebrando la premiación 2020 a través de Youtube”, declara Mauricio Rodríguez, máximo responsable del certamen, que ha tenido que anular todos los actos y actividades que se celebran cada año en paralelo a los premios: seminarios y ponencias, feria comercial y otras iniciativas de networking, que se iban a celebrar en México. Para 2021, WINA retomará el formato presencial de conferencias y premiación en Dubai, (Emiratos Árabes Unidos), sede confirmada por la organización hace semanas.

No obstante este año ha contado con la participación de actores de 27 países diferentes: Portugal, México, Rusia, Colombia, India, Argentina, Estados Unidos, Suráfrica, Filipinas, Guatemala, Italia, Tailandia, Ecuador, Bulgaria, Brasil, Irán, Costa Rica, Bolivia, Alemania, Chile, Perú, España, Uruguay, Panamá, Irlanda, Slovenia y Nueva Zelanda.

Según han desvelado los organizadores, el festival ha tenido trabajo en short list de 141 agencias de los 5 continentes. El jurado de este año, integrado por más de 80 profesionales de diferentes mercados internacionales, ha otorgado 5 Grand Prix; 14 Oros, 33 Platas, 49 bronces y 28 menciones de honor. Próximamente publicaremos en nuestra web el palmarés completo.

Este año no habrá rankings, ni listados oficiales de clasificación, como parte de las medidas excepcionales que se han tomado. "Hemos decidido enviar un mensaje de unión global y no se hará el ranking general, ni menciones por país -detalla Rodríguez- entendiendo que muchas agencias no pudieron ser parte de la presente edición por fuerza mayor a raíz de la pandemia global del Covid19. Esperamos volver a los parámetros y condiciones habituales de la competición en 2021".

La publicidad indie española brilla de nuevo

Como en cada edición del certamen desde que se puso en marcha, España ha sido protagonista colocándose como potencia de referencia en cuanto a creatividad y publicidad indie, dados los resultados de los actores nacionales a pesar de que no se ha conseguido ningún gran premio.

En total se han traído para España 30 trofeos y reconocimientos, destacando el papel desempeñado por las agencias Manifiesto (2 oros y 2 platas), RK People y Rosebud. Otras agencias españolas con balance positivo han sido Kitchen, Espluga + Associates, CLV, Apple Tree, María Vinagre y La Machi.

WINA 2020. PALMARÉS ESPAÑOL

Agencia

CATEGORIA

SUBCATEGORÍA

Reference

Anunciante

METAL

Manifiesto

PROMO ACTIVATION

Promotions and activations in social media

The Jägermeister Tableware

Spirit & Brands

Silver

Manifiesto

INNOVATION

Product Innovation

Lay's Gourmet nougat by Christian Escribà

Pepsico Iberia

Gold

Manifiesto

OUTDOOR

Campaigns

Hooked on Splau

Unibail Rodamco Westfield

Silver

Manifiesto

FILM

Entertainment, Media, fashion, transport and tourism

The rules of the game

Codere Colombia

Gold

RKpeople

PROMO ACTIVATION

Promotions and activations in social media

Coach Julen

La Quiniela

Grand Prix

RKpeople

CONTENT

Digital

Coach Julen

La Quiniela

Silver

RKpeople

CRAFT

Print Craft/ Illustration

The millionaire's machine

La Quiniela

Bronze

RKpeople

INTERACTIVE

Actions in social networks

Coach Julen

La Quiniela

Silver

Rosebud

EFECTIVENESS

Products

This Is Horchata

D.O. Chufa de Valencia

Silver

Rosebud

CRAFT

Film Craft / Photography

Mango Trops

Frutas Trops

Gold

Rosebud

PR

Impact PR

This Is Horchata

D.O. Chufa de Valencia

Gold

Rosebud

INTERACTIVE

Interactive tools

Very Hot Sneakers

Sprinter Sports

Bronze

Kitchen

OUTDOOR

Public good. Government, political and religious mess.

Baltasar goes First

Ayuntamiento de Úbeda

Gold

Kitchen

BETTER WORLD

Causes / Human Rights

Together we are Victoria

Oxfam Intermón

Gold

Kitchen

DIRECT

B2B / B2C

Latte Night Date

Starbucks

Silver

Èxit-Up

CRAFT

Film Craft / Photography

27th Global Architecture and Interior Design International

Noken. Porcelanosa

Honorable Mention

Èxit-Up

FILM

Commerce, financial, retail and online stores

27th Global Architecture and Interior Design International

Noken. Porcelanosa

Honorable Mention

Espluga+associates

DESIGN

Branding and corporate identity

LØVEN

LØVEN

Bronze

Espluga+associates

DESIGN

Branding and corporate identity

Hotel Finca Serena

Hotel Finca Serena

Bronze

Espluga+associates

DESIGN

Branding and corporate identity

UDON

UDON

Honorable Mention

CLV

CRAFT

Print Craft/ Illustration

Santa, Sherlock

Bankia

Honorable Mention

CLV

BETTER WORLD

Health

The most important call of your life

Acortando la distancia

Silver

La Machi Comunicacion para Buenas Causas, SL

OUTDOOR

Ambiences, interventions and facilities

Angels Unawares -

Migrants and Refugees Section

Silver

La Machi Comunicacion para Buenas Causas, SL

BETTER WORLD

Environment

Protecting the Oceans: The Pope Video

Pope’s Worldwide Prayer Network

Bronze

Apple Tree Communicatios

PR

Events, social and sport activities

‘FUTURE FLASH’

PUMA

Honorable Mention

Apple Tree Communicatios

MEDIA

Digital platforms

VidaCaixa – Keep on growing...

VidaCaixa

Honorable Mention

Jorge M. Rodrigo Ad Studio

FILM

Entertainment, Media, fashion, transport and tourism

Lugares (Places)

Jorge M. Rodrigo Ad Studio

Bronze

Taurus

BETTER WORLD

Civility, values and ethics

Home Sweet Home #stayhome

Taurus

Honorable Mention

Taurus

MEDIA

TV - Cinema

Home Sweet Home #stayhome

Taurus

Bronze

Taurus

 

 

María Vinagre

FILM

 

 

A BETTER WORLD

Home and office products

 

Social beneficts

 

Home Sweet Home #stayhome

 

Tus prejuicios vulneran sus derechos

Taurus

 

 

Cruz Roja

Bronze

 

 

Bronze


Fuente: WINA Festival 2020

Dentro de este listado se echan en falta muchas agencias españolas que normalmente participan en el certamen y que consiguen buenos resultados, como es el caso de La Despensa (gran ganadora del año 2019), Parnaso, Matchpoint, Peanuts & Monkeys o Qumm, y que en esta edición no han inscrito casos. 

 

WINA 2020. PALMARÉS COMPLETO

Agencia CATEGORIA SUBCATEGORÍA Reference ANUNCIANTE METAL
RKpeople PROMO ACTIVATION Promotions and activations in social media Coach Julen La Quiniela Grand Prix
Manifiesto PROMO ACTIVATION Promotions and activations in social media The Jägermeister Tableware Spirit & Brands Silver
ReBorn Brand and Media PROMO ACTIVATION Promotions and activations in social media PULSAR PROAM CHAMPIONSHIP MEXICO BAJAJ MOTORCYCLES Bronze
Loft51 Studio PROMO ACTIVATION Promotions and activations in social media Klinkat Play KlinKat Cat Litter Honorable Mention
Inbrax PROMO ACTIVATION Events and sponsorships Condorito At Metro Metro de santiago Bronze
Redovisual PROMO ACTIVATION Events and sponsorships #FuelForHeroes Autocom Honorable Mention
Ignis Media Agency PROMO ACTIVATION Outdoor activations Flybondi Flybondi Gold
Mood PROMO ACTIVATION Outdoor activations Lockers Oro Silver
Inzomnio PROMO ACTIVATION Shop Activations KID´S PRICES LA PRADERA Silver
Inflamable PROMO ACTIVATION Shop Activations PAPEL SIN GENERO Mall Barrio
Independencia
Mall Barrio
Independencia
Mall Barrio
Independencia
Mall Barrio
Independencia
Mall Barrio
Independencia
Mall Barrio
Independencia
Mall Barrio
Independencia
Mall Barrio
Independencia
Bronze
FURIA PROMO ACTIVATION Shop Activations #yomesumo HP inc Bronze
Igloo Lab HEALTH PHARMA Pharma & HealthCare The 2020 tour ¨Cuidar está en nuestra sangre¨ Boehringuer Ingelheim Bronze
ReBorn Brand and Media CONTENT Branding events PULSAR PROAM CHAMPIONSHIP MEXICO BAJAJ MOTORCYCLES Bronze
RKpeople CONTENT Digital Coach Julen La Quiniela Silver
DraftLine Colombia CONTENT Digital Cola & Pola Made In China Cola & Pola - Bavaria / ABinbev Bronze
Cheil Chile CONTENT Digital THE POWER OF YOUR DREAMS Samsung Bronze
Doubleyou México CONTENT Digital Deep Fake Trump (Holiday Campaign) Doubleyou Honorable Mention
Walkers CONTENT Audiovisual Stock videos. Every one's videos. Funky Films Silver
SHORYUKEN PRODUCTION CO.,LTD. CONTENT Audiovisual Gift Chulalongkorn University Honorable Mention
ReBorn Brand and Media EFECTIVENESS Brand Activation / PRODUCT LAUNCH PULSAR PROAM CHAMPIONSHIP MEXICO BAJAJ MOTORCYCLES Bronze
DraftLine Colombia EFECTIVENESS Brand Activation / PRODUCT LAUNCH Image Revamp Cola & Pola - Bavaria / ABinbev Honorable Mention
Inbrax EFECTIVENESS Public Services Settlements (Favelas) Techo Latam Gold
Kilmer & Cruise EFECTIVENESS Public Services Children's Hospital Trust - Election Takeover Red Cross Silver
Cheil Chile EFECTIVENESS Products THE PHOTO THAT ECLIPSED THE WORLD Samsung Silver
Rosebud EFECTIVENESS Products This Is Horchata D.O. Chufa de Valencia Silver
FURIA EFECTIVENESS Products #yomesumo HP inc Bronze
Evek EFECTIVENESS Products Responde al llamado de la tribu EXE Honorable Mention
Manifiesto INNOVATION Product Innovation Lay's Gourmet nougat by Christian Escribà Pepsico Iberia Gold
Independiente Panamá INNOVATION Media Innovation This Is Not A Lane Fundación Educación Vial Bronze
Doubleyou México INNOVATION Media Innovation Deep Fake Trump (Holiday Campaign) Doubleyou Honorable Mention
Manifiesto OUTDOOR Campaigns Hooked on Splau Unibail Rodamco Westfield Silver
olístico OUTDOOR Actions or takes from the generation of experienes GMO - Summer at the Parking lot GMO Silver
Mood OUTDOOR Ambiences, interventions and facilities Lockers Oro Grand Prix
olístico OUTDOOR Ambiences, interventions and facilities GMO - Summer at the Parking lot GMO Silver
La Machi Comunicacion para Buenas Causas OUTDOOR Ambiences, interventions and facilities Angels Unawares - 105th World Day of Migrants and Refugees Migrants and Refugees Section
Migrants and Refugees Section
Migrants and Refugees Section
Migrants and Refugees Section
Migrants and Refugees Section
Migrants and Refugees Section
Silver
Kitchen OUTDOOR Public good. Government, political and religious messages Baltasar goes First Ayuntamiento de Úbeda Gold
Sanchez Propaganda DESIGN Product Design YOUR CREATION COMES TO LIFE ARTIGRÁFICA Silver
Inflamable DESIGN Product Design PAPEL SIN GENERO Mall Barrio Independencia Silver
ACHE DESIGN Packaging CREYENTE SALVAQUIMERA CASA CUERVO Bronze
Taller M estudio de diseño DESIGN Branding and corporate identity Experimental hamburger Fernando Botero BOTERO BURGER LAB Gold
Espluga+associates DESIGN Branding and corporate identity LØVEN LØVEN Bronze
Espluga+associates DESIGN Branding and corporate identity Hotel Finca Serena Hotel Finca Serena Bronze
WORKKIT bangkok DESIGN Branding and corporate identity New Year season Workkit WORKKIT Bangkok Bronze
Espluga+associates DESIGN Branding and corporate identity UDON UDON Honorable Mention
Mojobrands DESIGN Branding and corporate identity ANA Big Details ANA Aeroportos / VINCI Honorable Mention
Inzomnio CRAFT Digital Craft/ Art Direction Monsters under the bed. Fundación Sobrevivientes Silver
Loft51 Studio CRAFT Digital Craft/ Art Direction Save Water Sello Rojo Bronze
Birth Group CRAFT Print Craft/ Illustration TATUAJE La Morena Peppers Silver
RKpeople CRAFT Print Craft/ Illustration The millionaire's machine La Quiniela Bronze
CLV CRAFT Print Craft/ Illustration Santa, Sherlock Bankia Honorable Mention
Cheil Chile CRAFT Film Craft / Animation THE POWER OF YOUR DREAMS Samsung Grand Prix
Danglars Digital CRAFT Film Craft / Animation PHONEMAN Amnisty International Silver
JPG GRUPO DE COMUNICACIÓN CRAFT Film Craft / Animation Fridge Natura Mayonnaise Bronze
Rosebud CRAFT Film Craft / Photography Mango Trops Frutas Trops Gold
Èxit-Up CRAFT Film Craft / Photography 27th Global Architecture and Interior Design International Exhibition of Noken. Noken. Porcelanosa Honorable Mention
MGC PR Events, social and sport activities #PasionEnMiCabeza Head & Shoulders Bronze
Apple Tree Communicatios PR Events, social and sport activities ‘FUTURE FLASH’ PUMA Honorable Mention
Castillo de If PR Social, civics and environment Realyrics Save the Children Gold
Redovisual PR Social, civics and environment #FuelForHeroes Autocom Honorable Mention
Rosebud PR Impact PR This Is Horchata D.O. Chufa de Valencia Gold
MGC PR Impact PR Best Automotive Brand MG Motors Bronze
MGC PR Corporate PR Best Automotive Brand MG Motors Bronze
Cheil Chile PR Influencers THE PHOTO THAT ECLIPSED THE WORLD Samsung Gold
Inflamable KIDS Kids general PAPEL SIN GENERO Mall Barrio Independencia Grand Prix
PLAY Group KIDS Kids general Futura Schools Futura Schools Honorable Mention
Salsa BETTER WORLD Campaigns Keep Your Distance United Nations Silver
Antonio Orozco Comunicación BETTER WORLD Campaigns Diminutives Treatment/Surgery/Medicine AMANC Bronze
EXE BETTER WORLD Campaigns #EsHoraDeAyudarnos EXE Honorable Mention
Castillo de If BETTER WORLD Civility, values and ethics Realyrics Save the Children Silver
Maria Vinagre BETTER WORLD Civility, values and ethics Your prejudices are a violation of the Fundamental Rights Cruz Roja Bronze
LERMA BETTER WORLD Civility, values and ethics #StopGunViolence #StopGunViolence Bronze
Taurus BETTER WORLD Civility, values and ethics Homemade Video / Vídeo Casero Taurus Honorable Mention
Kitchen BETTER WORLD Causes / Human Rights Together we are Victoria Oxfam Intermón Gold
FURIA BETTER WORLD Causes / Corporate #yomesumo HP inc Silver
Agencia Lunar BETTER WORLD Causes El mural PridePacho's Papacho's Silver
Kilmer & Cruise BETTER WORLD Causes Children's Hospital Trust - Election Takeover Red Cross Bronze
LERMA BETTER WORLD Causes Two Years Later LERMA Bronze
ISM Innova Social Marketing BETTER WORLD Causes / Institutional Enlightened minds ISM ISM Advertising Agency Honorable Mention
ACHE BETTER WORLD Environment OLIO MX OLIO EXCHANGE Silver
Imille BETTER WORLD Environment Race to Change ENEL SpA Silver
Loft51 Studio BETTER WORLD Environment Save Water Sello Rojo Bronze
La Machi Comunicacion para Buenas Causas, SL BETTER WORLD Environment Protecting the Oceans: The Pope Video of September co directed by Yann Arthus-Bertrand Pope’s Worldwide Prayer Network Bronze
Simple BETTER WORLD Environment Nature is calling. Let's listen. RKF Outdoor Bronze
CONNAXIS BETTER WORLD Environment SOS Amazonas Connaxis Bronze
Independiente Panamá BETTER WORLD Social Responsibility This Is Not A Lane Fundación Educación Vial Bronze
Olístico BETTER WORLD Social Responsibility GMO - Literary Optotypes GMO Bronze
Agencia Lunar BETTER WORLD Social Responsibility El mural PridePacho's Papacho's Bronze
José Salvador BETTER WORLD Social Responsibility A question about our social responsibility as a society after the crisis is over. José Salvador Honorable Mention
CLV BETTER WORLD Health The most important call of your life Acortando la distancia Silver
Mood BETTER WORLD Health Off Road, in House Jeep Bronze
22squared BETTER WORLD Health Feel Whole Challenge AdventHealth Bronze
Inbrax DIRECT B2B / B2C Settlements (Favelas) Techo Latam Grand Prix
Inbrax DIRECT B2B / B2C Condorito At Metro Metro de Santiago Silver
Walkers DIRECT B2B / B2C Stock videos. Every one's videos. Funky Films Silver
Kitchen DIRECT B2B / B2C Latte Night Date Starbucks Silver
Olístico MEDIA Outdoor / Events Taxi Satelital - The Billboard that drives you conscious Taxi Satelital Silver
Independiente Panamá MEDIA Outdoor / Events This Is Not A Lane Fundación Educación Vial Silver
Redovisual MEDIA Outdoor / Events #FuelForHeroes Autocom Bronze
Ignis Media Agency MEDIA Outdoor / Events Flybondi  Flybondi Honorable Mention
Inbrax MEDIA Digital platforms Settlements (Favelas) Techo Latam Gold
Apple Tree Communicatios MEDIA Digital platforms VidaCaixa – Keep on growing... VidaCaixa Honorable Mention
Taurus MEDIA TV - Cinema Homemade Video / Vídeo Casero Taurus Bronze
DMA Bolivia MEDIA TV - Cinema 1ST INTERACTIVE COMMERCIAL OF BOLIVIA Pil Andina Honorable Mention
Doubleyou México INTERACTIVE Online videos Deep Fake Trump (Holiday Campaign) Doubleyou Bronze
Castillo de If INTERACTIVE Actions in social networks Realyrics Save the Children Silver
RKpeople INTERACTIVE Actions in social networks Coach Julen La Quiniela Silver
Evek INTERACTIVE Interactive tools El ingenio lo pone mamá, el sabor Chimex Chimex Silver
Rosebud INTERACTIVE Interactive tools Very Hot Sneakers Sprinter Sports Bronze
DMA INTERACTIVE Interactive tools 1ST INTERACTIVE COMMERCIAL OF BOLIVIA Pil Andina Bronze
Inbrax INTERACTIVE E-commerce Settlements (Favelas) Techo Latam Silver
CONNAXIS INTERACTIVE Sites - Microsites SOS Amazonas Connaxis Honorable Mention
WORKKIT Bangkok FILM Commerce, financial, retail and online stores Winner Krungsri Honorable Mention
Èxit-Up FILM Commerce, financial, retail and online stores 27th Global Architecture and Interior Design International Exhibition of Noken. Noken. Porcelanosa Honorable Mention
SHORYUKEN PRODUCTION CO. FILM Institutional and corporate image. Sponsorships Amputation Chulalongkorn University Honorable Mention
FERRER FILM Automobiles, trucks, motorcycles and bicycles SUPRA Toyota Bronze
Manifiesto FILM Entertainment, Media, fashion, transport and tourism The rules of the game Codere Colombia Gold
Jorge M. Rodrigo Ad Studio FILM Entertainment, Media, fashion, transport and tourism Lugares (Places) Jorge M. Rodrigo Ad Studio (Self Promotion) Bronze
Taurus FILM Home and office products; Food, dairy and snacks,gadgets, technology, Homemade Video / Vídeo Casero Taurus Bronze
JPG GRUPO DE COMUNICACIÓN PRINT Public welfare campaigns, civic and social Stay Protected La Voz del Interior (Newspaper) Honorable Mention
DraftLine Colombia PRINT Institutional campaigns or corporate image Beer Against Climate Change Bavaria / AB InBev Gold
JPG GRUPO DE COMUNICACIÓN PRINT Institutional campaigns or corporate image Stay Protected La Voz del Interior (Newspaper) Bronze
Birth Group PRINT Product Campaigns TATUAJE La Morena Peppers Silver
Humano PRINT Service campaigns Flags Aduana Nacional Bronze
Inzomnio PRINT Government, political, social or religious messages Monsters under the bed. Fundación Sobrevivientes Silver
Walkers RADIO Campaigns R Sikaboom. Fill the spaces fast. Sika Bronze
Danglars Digital RADIO Social responsibility campaigns DRUNKWAZE LG Smartphones Silver
LERMA RADIO Social responsibility campaigns #StopGunViolence #StopGunViolence Bronze
Cheil Chile RADIO Products The Wolf of The Wall Street Radio 8K Samsung Bronze
Cheil Chile RADIO Products King Kong Radio 8K Samsung Honorable Mention
Cheil Chile MOBILE Mobile THE POWER OF YOUR DREAMS Samsung Gold
Loft51 Studio MOBILE Mobile Klinkat Play KlinKat Cat Litter Silver
DraftLine Colombia MOBILE Mobile Cola & Pola Made In China Cola & Pola - Bavaria / ABinbev Honorable Mention

 

Más información en el número 427 de la revista El Publicista, correspondiente a la segunda quincena de junio de 2020