‘New is old’, de Marcel para Back Market

Ficha técnica ‘New is old’

 

Anunciante: Back Market

Director creativo y cofundador: Vianney Vaute

Director de marketing: Guillaume Rouby

Jefe de comunicación: Donatienne Vaute

Offline marketing manager: Quentin Vandegucht

Agencia: Marcel

Co-presdidentes: Pascal Nessim, Charles Georges-Picot

Chief creative officer: Anne de Maupeou

Executive creative

Directors : Gaëtan du Peloux, Youri Guerassimov

Directora de arte: Laura Aondio

Copywriter: Francesca Vitello

Ilustración: Vasjen Katro

Associate director: Sebastien Jauffret

Account director: Yani Oukid

Project manager: Lola Vezant

Head of strategic planning: Ghislain Tenneson

Planner: Benoit Dumeunier

Productor TV: Cléo Ferenczi

Producción: Insurrection

Director producer: François Rousselet

Executive producer Insurrection: Valentine Gomes

Postproduction: Karine Friang (Prodigious)

Título : New is old (Lo nuevo es viejo)