Ficha técnica ‘New is old’
Anunciante: Back Market
Director creativo y cofundador: Vianney Vaute
Director de marketing: Guillaume Rouby
Jefe de comunicación: Donatienne Vaute
Offline marketing manager: Quentin Vandegucht
Agencia: Marcel
Co-presdidentes: Pascal Nessim, Charles Georges-Picot
Chief creative officer: Anne de Maupeou
Executive creative
Directors : Gaëtan du Peloux, Youri Guerassimov
Directora de arte: Laura Aondio
Copywriter: Francesca Vitello
Ilustración: Vasjen Katro
Associate director: Sebastien Jauffret
Account director: Yani Oukid
Project manager: Lola Vezant
Head of strategic planning: Ghislain Tenneson
Planner: Benoit Dumeunier
Productor TV: Cléo Ferenczi
Producción: Insurrection
Director producer: François Rousselet
Executive producer Insurrection: Valentine Gomes
Postproduction: Karine Friang (Prodigious)
Título : New is old (Lo nuevo es viejo)