GE creates an outdoor gallery in São Paulo. The project, developed by AlmapBBDO, improves the city's visual landscape with panels painted by local, high visibility artists that poetically narrate GE's work in Brazil.
Credits - Project Gallery GE
Publisher: GE Brazil
Product: Institutional
Creative General Director: Marcello Serpa, Luiz Sanches
Digital Creative Directors: Luciana Haguiara, Sandro Rosa
Art Director: Sandro Rosa, Ricardo Pocci
Copywriter: Luciana Haguiara, João Paulo Testa, Gabriela Guerra
Producer: Conspiração
Director: A Dupla
Soundtrack: Cabaret
Digital Production Director: Fernando Boniotti
Programming: On Interactive
Project Director: Ana Maria Machado
Project Manager: Ana Carolina Cintra, Denise Kotsubo
User Experience: Vanessa Marques, Luis Felipe Fernandes
RTV: Vera Jacinto, Gabriel Dagostini, Henrique Danieletto, Luana Agatha, Elisa Mello
Graphic Production: Jose Roberto Bezerra
Account Services: Oscar Ferreira, Renata Wirthmann, Caio Franco, Viviane Sgarbi, Mayara Mendes
Planning: Arthur Daniel Diniz Machado
Media: Paulo Camossa, Flavio de Pauw, Isabela Albero, Fabio Souza, Leandro Fonseca
PR: Annamaria Marchesini
Approved by: Marcos Leal, Graziella Ferrari, Jason Hill, Edwin Downing
Artists:
Rui Amaral
Estudio Colletivo
Mulheres Barbadas
Morandini
Glauco Diogenes
Mario Níveo
Reynaldo Berto